POSTED IN Portfolio 28.04.2012
Functional and Aesthetic Design for Independent Entrepreneur. 2012
Nowadays, DSLR cameras are not just for still photography. They are the high definition video cameras of choice for many independent film makers as well as hobbyists. There are dozens of ‘steadicam’ solutions on the market specifically designed for use with DSLR cameras, and these products will take a lot of the shakiness out of motion photography. The client for this project wanted a product which not only acted as a steadicam, but also opened up many more expressive options in DSLR videography. The challenge was to incorporate a steadicam, boom camera (for high shots), a glide track (for smooth pan and push shots), a shoulder mount, and a tripod all into one compact, low cost product.
As always, I started the project with extensive research. First I looked into the market, potential consumer bases, competing product designs and price points, functional and aesthetic references, etc. I set up interviews with videographer hobbyists and independent film producers to ask them about what they would want out of this product.
Independent filmmakers seemed to value portability and low setup time as primary product attributes. Hobbyists were concerned about cost and the variety of shots they could get from one product. Using those insights, I dove into conceptualizing forms that could satisfy the many demands of this product idea. Hundreds of napkin sketches later, everything ‘clicked’ into a simple shape: An arc. This simple shape could be quickly transformed into any of the desired configurations and its symmetrical design would be low cost. I originally dubbed it the DSL-ARC, and although clever, that name was eventually dropped in favor of the more descriptive “Indieshot.”
Indieshot is currently in the process of being funded and developed further for manufacturing.