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	<title>GRANT PARRINELLO</title>
	<atom:link href="http://www.grantparrinello.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.grantparrinello.com</link>
	<description>DESIGN, ETC.</description>
	<lastBuildDate>Sat, 28 Apr 2012 23:57:18 +0000</lastBuildDate>
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		<title>Indieshot</title>
		<link>http://www.grantparrinello.com/indieshot/</link>
		<comments>http://www.grantparrinello.com/indieshot/#comments</comments>
		<pubDate>Sat, 28 Apr 2012 22:12:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.grantparrinello.com/?p=1044</guid>
		<description><![CDATA[Functional and Aesthetic Design for Independent Entrepreneur. 2012 Nowadays, DSLR cameras are not just for still photography. They are the high definition video cameras of choice for many independent film makers as well as hobbyists. There are dozens of &#8216;steadicam&#8217; solutions on the market specifically designed for use with DSLR cameras, and these products will [...]]]></description>
			<content:encoded><![CDATA[<p>Functional and Aesthetic Design for Independent Entrepreneur. 2012</p>
<p>Nowadays, DSLR cameras are not just for still photography.  They are the high definition video cameras of choice for many independent film makers as well as hobbyists.  There are dozens of &#8216;steadicam&#8217; solutions on the market specifically designed for use with DSLR cameras, and these products will take a lot of the shakiness out of motion photography.  The client for this project wanted a product which not only acted as a steadicam, but also opened up many more expressive options in DSLR videography.  The challenge was to incorporate a steadicam, boom camera (for high shots), a glide track (for smooth pan and push shots), a shoulder mount, and a tripod all into one compact, low cost product.</p>
<p>As always, I started the project with extensive research.  First I looked into the market, potential consumer bases, competing product designs and price points, functional and aesthetic references, etc.  I set up interviews with videographer hobbyists and independent film producers to ask them about what they would want out of this product.</p>
<p><a class="lightbox" title="Indieshot: Research" href="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_large-1.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_small-1.jpg" alt="Indieshot: Research" /></a></p>
<p><a class="lightbox" title="Indieshot: Research" href="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_large-2.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_small-2.jpg" alt="Indieshot: Research" /></a></p>
<p><a class="lightbox" title="Indieshot: Research" href="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_large-3.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_small-3.jpg" alt="Indieshot: Research" /></a></p>
<p><a class="lightbox" title="Indieshot: Research" href="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_large-4.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_small-4.jpg" alt="Indieshot: Research" /></a></p>
<p><a class="lightbox" title="Indieshot: Research" href="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_large-5.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_small-5.jpg" alt="Indieshot: Research" /></a></p>
<p>Independent filmmakers seemed to value portability and low setup time as primary product attributes.  Hobbyists were concerned about cost and the variety of shots they could get from one product.  Using those insights, I dove into conceptualizing forms that could satisfy the many demands of this product idea.  Hundreds of napkin sketches later, everything &#8216;clicked&#8217; into a simple shape:  An arc.  This simple shape could be quickly transformed into any of the desired configurations and its symmetrical design would be low cost.   I originally dubbed it the DSL-ARC, and although clever, that name was eventually dropped in favor of the more descriptive &#8220;Indieshot.&#8221;</p>
<p><a class="lightbox" title="Indieshot: Rough Sketches" href="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_large-6.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_small-6.jpg" alt="Indieshot: Rough Sketches" /></a></p>
<p><a class="lightbox" title="Indieshot: Basic Assembly" href="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_large-7.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_small-7.jpg" alt="Indieshot: Basic Assembly" /></a></p>
<p><a class="lightbox" title="Indieshot: Parts Disassembled" href="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_large-8.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_small-8.jpg" alt="Indieshot: Parts Disassembled" /></a></p>
<p><a class="lightbox" title="Indieshot: Glide Track Configuration" href="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_large-9.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_small-9.jpg" alt="Indieshot: Glide Track Configuration" /></a></p>
<p><a class="lightbox" title="Indieshot: Glide Track Mounted on Tripod" href="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_large-10.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_small-10.jpg" alt="Indieshot: Glide Track Mounted on Tripod" /></a></p>
<p><a class="lightbox" title="Indieshot: Wheeled Configurations" href="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_large-11.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_small-11.jpg" alt="Indieshot: Wheeled Configurations" /></a></p>
<p><a class="lightbox" title="Indieshot: Handheld Configurations" href="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_large-12.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_small-12.jpg" alt="Indieshot: Handheld Configurations" /></a></p>
<p><a class="lightbox" title="Indieshot: Rolling Tripod Configuration" href="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_large-13.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_small-13.jpg" alt="Indieshot: Rolling Tripod Configuration" /></a></p>
<p><a class="lightbox" title="Indieshot: Shoulder Mount Configuration" href="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_large-14.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_small-14.jpg" alt="Indieshot: Shoulder Mount Configuration" /></a></p>
<p><a class="lightbox" title="Indieshot: Boom Configuration" href="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_large-15.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_small-15.jpg" alt="Indieshot: Boom Configuration" /></a></p>
<p><a class="lightbox" title="Indieshot: Steadicam Configuration" href="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_large-16.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/04/indieshot_small-16.jpg" alt="Indieshot: Steadicam Configuration" /></a></p>
<p>Indieshot is currently in the process of being funded and developed further for manufacturing.</p>
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		<title>Bio Hacking</title>
		<link>http://www.grantparrinello.com/bio-hacking/</link>
		<comments>http://www.grantparrinello.com/bio-hacking/#comments</comments>
		<pubDate>Sun, 01 Apr 2012 13:34:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Trends]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.grantparrinello.com/?p=1023</guid>
		<description><![CDATA[There is a certain population of people around the world who cannot wait to transcend the perceptive and cognitive limits of their physiology. After watching the below video, I am forced to wonder what this young girl&#8217;s motivations are in her decidedly cyberpunk approach to bio-hacking. She seems to enjoy the attention she receives for [...]]]></description>
			<content:encoded><![CDATA[<p>There is a certain population of people around the world who cannot wait to transcend the perceptive and  cognitive limits of their physiology.  After watching the below video, I am forced to wonder what this young girl&#8217;s motivations are in her decidedly cyberpunk approach to bio-hacking.  She seems to enjoy the attention she receives for her willingness to endure the pain and danger of self surgery.  It can easily be argued that the benefits of her implants are far outweighed by the pain she must endure to have them.  Her enthusiasm and impetus seems more symbolic than practical.  I wonder whether this is the true starting point of the transhumanist movement:  Those who <strong>SHOW</strong> that they are ready even when the technology is not truly there yet.<br />
<iframe width="460" height="264" src="http://www.youtube.com/embed/p_JpPMIriAI" frameborder="0" allowfullscreen></iframe></p>
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		<title>New Year&#8217;s High Resolution</title>
		<link>http://www.grantparrinello.com/new-years-high-resolution/</link>
		<comments>http://www.grantparrinello.com/new-years-high-resolution/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 17:45:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.grantparrinello.com/?p=1020</guid>
		<description><![CDATA[Two Photon Lithography, Where have you been all my life? You allow for nano/micro scale detail to be 3D printed. You allow for ultra fast micro-scale manufacturing. You open up so many possibilities: http://www.bbc.co.uk/news/mobile/technology-17357374?SThisEM]]></description>
			<content:encoded><![CDATA[<p>Two Photon Lithography,  Where have you been all my life?  You allow for nano/micro scale detail to be 3D printed.  You allow for ultra fast micro-scale manufacturing.  You open up so many possibilities:</p>
<p><a href="http://www.bbc.co.uk/news/mobile/technology-17357374?SThisEM" target="_blank">http://www.bbc.co.uk/news/mobile/technology-17357374?SThisEM</a></p>
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		<item>
		<title>Make it easy to do the right thing.</title>
		<link>http://www.grantparrinello.com/make-it-easy-to-do-the-right-thing/</link>
		<comments>http://www.grantparrinello.com/make-it-easy-to-do-the-right-thing/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 19:00:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Random]]></category>

		<guid isPermaLink="false">http://www.grantparrinello.com/?p=1016</guid>
		<description><![CDATA[Here, Rob Girling of Artefact talks about what he frames as the new intent of design in the 21st Century: The encouragement of individuals to act in their own best interests. Studies have shown that many people don&#8217;t necessarily act in their own rational self interest even when given all the information necessary AND the [...]]]></description>
			<content:encoded><![CDATA[<p>Here, Rob Girling of Artefact talks about what he frames as the new intent of design in the 21st Century:  The encouragement of individuals to act in their own best interests. Studies have shown that many people  don&#8217;t necessarily act in their own rational self interest even when given all the information necessary AND the opportunity. (Sorry Ayn Rand)  They make their decisions emotionally.  Girling believes that it is the responsibility of those who design the world to encourage people to act in their own best interests despite our emotional predispositions.  This is a very compelling idea, saying to the consumer, &#8220;I&#8217;m giving you the tools to easily do the right thing.  The rest is up to you.&#8221; I have employed similar concepts in my own designs.  It should be noted, however, that human beings can tend towards being highly self destructive.  Their emotional response to an energy saving appliance may be to simply waste more energy in other parts of the house.  A calorie counting app may be completely ignored because a person wants to be fat so they can avoid sexual attention.  Can a design really overcome some of our emotional self destructive tendencies?</p>
<p>Is this approach to design helpful and welcome?  Yes.  I look for every opportunity I can find in my designs to incorporate sustainable practices and to encourage the end user to do the same.  I want to encourage people to make good decisions for themselves and others.  However, I think that an effort to affect peoples&#8217; emotional decision making is most effectively approached at a family and community level.  The way many american cities and communities are designed is causing a great deal of isolation and subsequent apathy.  I would like to see some similar talks given by city planners.</p>
<p><iframe src="http://player.vimeo.com/video/37628342?title=0&amp;byline=0&amp;portrait=0&amp;autoplay=1" width="460" height="259" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>
<p><a href="http://vimeo.com/37628342">21st Century Design</a> from <a href="http://vimeo.com/artefactgroup">Artefact</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
]]></content:encoded>
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		<title>The laborious low-tech.</title>
		<link>http://www.grantparrinello.com/the-laborious-low-tech/</link>
		<comments>http://www.grantparrinello.com/the-laborious-low-tech/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 22:05:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Random]]></category>

		<guid isPermaLink="false">http://www.grantparrinello.com/?p=980</guid>
		<description><![CDATA[This geometry in this animation looks like it was rendered using the hardware from the Sony Playstation 1, but there is a subtle polish to it. The gradients in the texturing and the expressiveness in the animation betray the fact that this was a labor of love (a deranged one). It is a distinct and [...]]]></description>
			<content:encoded><![CDATA[<p>This geometry in this animation looks like it was rendered using the hardware from the Sony Playstation 1, but there is a subtle polish to it.  The gradients in the texturing and the expressiveness in the animation betray the fact that this was a labor of love (a deranged one).  It is a distinct and immediately identifiable aesthetic which could only have been achieved by looking back and renewing something which has already been dated by our rapid technological progress.</p>
<p><iframe src="http://player.vimeo.com/video/19723116?color=ffffff&amp;autoplay=1" width="460" height="259" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>
<p><a href="http://vimeo.com/19723116">The External World</a> from <a href="http://vimeo.com/davidoreilly">David OReilly</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<title>Ascension Adjustable Workstation</title>
		<link>http://www.grantparrinello.com/ascension-adjustable-workstation/</link>
		<comments>http://www.grantparrinello.com/ascension-adjustable-workstation/#comments</comments>
		<pubDate>Thu, 23 Feb 2012 08:23:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.grantparrinello.com/?p=938</guid>
		<description><![CDATA[Furniture Concept Prepared for Steelcase. 2012. People are beginning to realize what health professionals have known for years. Sitting all day at work is bad for you. Really bad for you. There are a number of solutions on the market for adjustable height desks which enable and encourage standing for a portion of the day. [...]]]></description>
			<content:encoded><![CDATA[<p>Furniture Concept Prepared for Steelcase. 2012.</p>
<p>People are beginning to realize what health professionals have known for years.  Sitting all day at work is bad for you.  Really bad for you.  </p>
<p>There are a number of solutions on the market for adjustable height desks which enable and encourage standing for a portion of the day.  However, none of the adjustable height desks available are configurable as a true modern high tech workstation.  Many sedentary occupations also involve the use of computers, but this fact seems largely ignored by designs on the market.  A survey of the adjustable height desk market will show that the designs out there do not take much into consideration beyond a vertically adjustable surface.  A modern workstation is more than just a work surface.  It requires the consideration of desktop computers, printers, multiple electronic accessories, etc.  The Ascension Adjustable Height Workstation is the first product which takes both the health concerns of sedentary occupations and the technology that goes along with them into account.</p>
<p><a class="lightbox" title="Ascension: Adjustable Workstation" href="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_large-1.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_small-1.jpg" alt="Ascension: Adjustable Workstation" /></a></p>
<p><a class="lightbox" title="Ascension: Rise Up" href="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_large-3.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_small-3.jpg" alt="Ascension: Rise Up" /></a></p>
<p><a class="lightbox" title="Ascension: Problems with sitting all day." href="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_large-2.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_small-2.jpg" alt="Ascension: Problems with sitting all day." /></a></p>
<p><a class="lightbox" title="Ascension: The solution? Stand up." href="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_large-4.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_small-4.jpg" alt="Ascension: The solution? Stand up." /></a></p>
<p><a class="lightbox" title="Ascension: A new workplace experience." href="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_large-5.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_small-5.jpg" alt="Ascension: A new workplace experience." /></a></p>
<p><a class="lightbox" title="Ascension: Sketch Development" href="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_large-6.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_small-6.jpg" alt="Ascension: Sketch Development" /></a></p>
<p><a class="lightbox" title="Ascension: Sketch Development" href="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_large-7.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_small-7.jpg" alt="Ascension: Sketch Development" /></a></p>
<p><a class="lightbox" title="Ascension: Parts" href="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_large-8.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_small-8.jpg" alt="Ascension: Parts" /></a></p>
<p><a class="lightbox" title="Ascension: Work Top" href="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_large-9.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_small-9.jpg" alt="Ascension: Work Top" /></a></p>
<p><a class="lightbox" title="Ascension: Dimensions" href="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_large-10.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_small-10.jpg" alt="Ascension: Dimensions" /></a></p>
<p><a class="lightbox" title="Ascension: Monitor Mounting" href="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_large-11.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_small-11.jpg" alt="Ascension: Monitor Mounting" /></a></p>
<p><a class="lightbox" title="Ascension: Bin Boxes" href="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_large-12.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_small-12.jpg" alt="Ascension: Bin Boxes" /></a></p>
<p><a class="lightbox" title="Ascension" href="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_large-13.jpg"><img src="http://www.grantparrinello.com/wp-content/uploads/2012/03/ascension_small-13.jpg" alt="Ascension" /></a></p>
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		<title>Solve the energy problem, and humanity is home free&#8230;.almost</title>
		<link>http://www.grantparrinello.com/solve-the-energy-problem-and-humanity-is-home-free-almost/</link>
		<comments>http://www.grantparrinello.com/solve-the-energy-problem-and-humanity-is-home-free-almost/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 21:51:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Trends]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.grantparrinello.com/?p=894</guid>
		<description><![CDATA[Save that we don&#8217;t blow each other up&#8230; the future looks bright to me.]]></description>
			<content:encoded><![CDATA[<p>Save that we don&#8217;t blow each other up&#8230; the future looks bright to me.<br />
<iframe width="460" height="264" src="http://www.youtube.com/embed/1GFst2IQBEM" frameborder="0" allowfullscreen></iframe></p>
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		<title>Let&#8217;s all get super excited about nano-materials.</title>
		<link>http://www.grantparrinello.com/lets-all-get-super-excited-about-nano-materials/</link>
		<comments>http://www.grantparrinello.com/lets-all-get-super-excited-about-nano-materials/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 07:15:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.grantparrinello.com/?p=871</guid>
		<description><![CDATA[100 times lighter than styrofoam. Oh the things I can do with this.]]></description>
			<content:encoded><![CDATA[<p>100 times lighter than styrofoam.  <a href="http://latimesblogs.latimes.com/technology/2011/11/lightest-material-on-earth.html?track=lat-pick">Oh the things I can do with this.</a></p>
<p><a href="http://www.grantparrinello.com/wp-content/uploads/2011/12/nanomaterial-resting-atop-a-dandelion.jpg"><img class="size-full wp-image-872 alignleft" title="nanomaterial resting atop a dandelion" src="http://www.grantparrinello.com/wp-content/uploads/2011/12/nanomaterial-resting-atop-a-dandelion.jpg" alt="" width="460" height="349" /></a></p>
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		<title>Ferrofluid Sculptures!</title>
		<link>http://www.grantparrinello.com/ferrofluid-sculptures/</link>
		<comments>http://www.grantparrinello.com/ferrofluid-sculptures/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 22:00:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art]]></category>

		<guid isPermaLink="false">http://www.grantparrinello.com/?p=869</guid>
		<description><![CDATA[Ferrous material in a fluid solution being manipulated with fluctuating magnetic fields. Beautiful!]]></description>
			<content:encoded><![CDATA[<p>Ferrous material in a fluid solution being manipulated with fluctuating magnetic fields.  Beautiful!</p>
<p><iframe width="460" height="342" src="http://www.youtube.com/embed/XUz1ZI-w6LQ" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
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		<item>
		<title>Excellent Idea for Improving Helmet Safety</title>
		<link>http://www.grantparrinello.com/excellent-idea-for-improving-helmet-safety/</link>
		<comments>http://www.grantparrinello.com/excellent-idea-for-improving-helmet-safety/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 05:19:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.grantparrinello.com/?p=851</guid>
		<description><![CDATA[This is the Superskin Helmet developed by Dr. Ken Phillips at Lazer helmets. The helmet design mimics the way skin stretches around bone to reduce the transferred rotational force from a glancing impact. More at Lazer Helmet&#8217;s website.]]></description>
			<content:encoded><![CDATA[<p><iframe width="460" height="264" src="http://www.youtube.com/embed/GZIE2XoxaFE" frameborder="0" allowfullscreen></iframe></p>
<p>This is the Superskin Helmet developed by Dr. Ken Phillips at Lazer helmets.  The helmet design mimics the way skin stretches around bone to reduce the transferred rotational force from a glancing impact.  More at<a href="http://www.phillipshelmets.com/HOME.htm"> Lazer Helmet&#8217;s website.</a></p>
]]></content:encoded>
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